Who Are You, And Why Should I Care?
Yes, that’s a pretty blunt way to start a new-client conversation. And yes, I have been roundly criticized over my career for opening discovery meetings with this rather direct, two-part question. But rest assured, there’s a method to my madness. First, a little background. As a creative director and marketing strategist for over thirty years, […]
Free guide to improve your digital marketing power
Digital marketing (sometimes referred to as online or internet marketing) is a way for your business to employ internet-based tactics such as search engine optimization, email, social media channels, web sites, and much more to promote and sell your business’ product or service over interconnected electronic devices. Digital marketing allows you to take advantage of […]
Segmenting your market for business-to-business marketing success
Market segmentation can be a deeply involved, often complex exercise for business-to-business marketing but offers tremendous rewards if pursued in detail. For some SMEs (small to medium enterprises), it is an often-overlooked aspect of successfully growing the business. As stakeholders start and ramp up their business, often with a necessary “take all comers” approach, dividing […]
Actionable marketing insights come from customer journey mapping
From identifying the initial need to online research to the actual purchase, your customer’s buying journey is more complex than ever. According to recent research, much of it takes place online, and more and more, on mobile devices. Marketers that utilize customer journey mapping for their business can come away with a greater understanding of their […]