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There are endless creative outlets in this world and an incredible amount of talented artists, creators, and creatives. However, “creative” differs from “marketing creative.” Both have their place and are incredibly important, but each has its own unique place. The critical difference with marketing creative is one defining characteristic: it should always be purposeful. What does that mean? Every visual created should reflect a company’s brand values and standards. A brand should create every visual with a specific purpose and need to provide for its target audience. When it comes to marketing creative, the message and intent are just as crucial as the eye-catching component. If it looks pretty but falls flat, it has missed the mark.
Our team at Method Digital Marketing is a talented bunch of creatives AND marketing creatives. With decades of experience in the marketing and advertising industry, we understand marketing principles and rely on strategy, branding, and execution to produce marketing creative that is impactful, memorable, and, not to mention, looks great!
Take a minute to think of your favorite commercial, billboard, or social media ad. Have it in your head? Good. Now, think about why it may be something you remember. Was it funny? Was it inspirational? Was it witty? Notice that the things we are suggesting are different emotional responses. When it comes to Western culture specifically, consumers want to experience something or feel an intended emotion. Why should they pause the TV, look out their car window, or stop scrolling?
With an unrelenting mass of content to consume everywhere anyone looks, creativity without a purpose is just noise and will not convert to brand recognition. While it may not always have to be an elaborately complex creative campaign, there should still always be a desired action and result to come from every tactic. Whether it is to increase brand awareness, generate sales or spark conversations, there should always be a goal for creative marketing deliverables.
Every visual should be able to answer “yes” to two questions: 1. Does this represent your brand’s mission and values? In other words, is it aligned with your business goals? Does it fit with your brand standards visually and contextually? 2. Do you clearly understand the emotion you want this ad to evoke and the action you want your customers to take? Answering these questions will serve as a future key performance indicator to measure the success of your marketing efforts.
Not to worry if you can’t answer these questions. If your marketing creative and content aren’t telling your brand story, connecting with your audience, getting noticed, or producing results, it’s time for a change. Our Method Digital Marketing team is here to develop marketing creative with all of this in mind. We will produce purpose-driven visual and written content to achieve your marketing objectives and enhance your image.
When drafting creative for various marketing campaigns, there is a strategic process that Method Digital Marketing implements to guarantee that every visual makes a long-lasting impact. Depending on the medium, the length of the process from beginning to end will vary. However, the flow will always be the same whether it’s a social advertisement, commercial, or in-store signage.
Our team will always start the creative process with a deep dive into your brand’s research, strategy, and brand guidelines. We need to understand what you’re offering, who you’re targeting, and why you’re different. No matter the medium, we’ll ensure that it speaks to your message.
When the time is put in within this process, marketing creative can stick with customers and help them understand why they need the products or services. A show-stopping message and visuals will drive brand loyalty and foster an emotional connection between the customer and the product.
It can be a tricky balance to create focused content that resonates with your desired audience and yet also stands out from the competition. This challenge is where effective use of visual elements, including colors and graphics, as well as carefully chosen wording and phrasing, comes into play. Our Method Digital Marketing team will find the best ways to present information and capture attention to create successful, impactful, and engaging marketing content.
Often, marketing creative can get lost in the shuffle. Or, it can go a couple of different ways. One may be that it remains in the concept phase, being perfected or tweaked without caution to a deadline or delivery date. Another may be that the turnaround time is too tight, or there is a bandwidth issue and the ideas that could be never are. At these times, the Method Digital Marketing team is here to help. We’ll work with you and your timeline to guarantee a visual you will love. And if you don’t love it right off the bat, that’s completely okay. We welcome any and all feedback and will work alongside you to ensure that the final output surpasses your expectations every time.