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Crafting a strategy is the first step to success in any venture, especially when marketing your business. Let’s face it; it’s easy to get wrapped up in the “fun stuff” when you begin marketing your business. That could involve creating a logo or posting on social media. While all of these tactics certainly have a place, it’s critical to take time first to develop a cohesive, integrated marketing plan so that every touchpoint aligns with your target audience no matter where they are in their customer journey. Developing this strategic plan will put your business’s future into focus. It will allow your business to understand the “why” behind every future tactic and truly measure the effectiveness of your marketing efforts.
That’s where our team at Method Digital Marketing comes in. Our team of tacticians AND technicians is here for your business when:
Is your message speaking at your customers or speaking to them?
“Rowing harder doesn’t help if the boat is headed in the wrong direction.” – Kenichi Ohmae
Method Digital Marketing is here to steer your marketing efforts with intention. It begins with understanding your customer and their buying journey. Whether your prospect is meeting your brand for the first time, just clicked “add to cart,” or is a loyal customer, they will each require a tailored message and different marketing tactics. Developing a cohesive strategic plan will ensure that the path is clear and that the message reaches everyone at precisely the right time.
That way, your business can:
So, what goes into this strategic plan? First and foremost, we’ll do A LOT of research. Here at Method Digital Marketing, we are passionate about understanding the ins and outs of your business. We want to know what makes your business stand out!
We’ll take the time to work alongside you to conduct a SWOT analysis that identifies your brand’s strengths, weaknesses, and potential opportunities or threats. In addition to the SWOT analysis, competitor research and marketplace analysis are two additional elements that are critical to an effective strategy. We’ll better understand similar businesses’ market presence, methods, and offerings with competitor research. With marketplace analysis, we’ll dive deeper into your target customers’ needs, wants and behaviors. What resonates with your desired market in today’s landscape? What are the current industry trends?
This one-of-a-kind strategic plan still requires one critical component: your brand’s mission, vision, and values! The strategy should always align with the values and mission of the company. The company’s mission statement creates a reference point for all future marketing tactics to guarantee authenticity. Stand out in the market and stay true to your brand’s mission. Win-win!
Strategic planning will take time and won’t yield results overnight. That’s okay. A strategic marketing plan created through research, reflection, and collaboration is for permanent, long-term growth. This plan is not for temporary short bursts of success.
What happens when the plan is in place? More of that “fun stuff.” Although, we’re here to say developing this strategic marketing plan is just as fun. Now when your business goes to design that logo or thinks about posting on social media, the “why” will be answered. The effectiveness of every future marketing tactic will be grounded in purpose and driven to make an impact as they hit the ground running.
And when you’re ready for those tactics, our Method Digital Marketing team also has that covered. Our team puts it all together—marketing strategy through execution—whether it be websites, social media, email marketing, SEO, SEM, radio, billboards, or whatever tactic will produce the results you need to grow your brand, audience, and business.