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Writing
- The gap between what companies promise and what they deliver. A series.
- Marketing writes checks that operations can't cash.
- Wrap rage has an official name. That should tell you something.
- You can't market a business that is operationally unsound. That used to be true.
- "Your call is important to us."
- Cancel anytime. (Terms and conditions apply.)
- CX became a religion. The pews are full. The building is still on fire.
- Engineering. Precision. Three taps to defrost your windshield.
- The loyalty program that rewards everyone except loyal customers.
- One company that got it right. It's worth noting when it happens.
- AI hasn't made marketing cheaper. It's made bad strategy faster.